Alton Towers

Celebrating Local Flavors with Thrilling Adventures

Cheers to Alton Towers: A Homegrown Collaboration

Nestled in the heart of our community, Alton Towers isn't just an iconic theme park; it's a vital part of our heritage. It's where our head brewer, Rob, first embarked on his professional journey, gaining invaluable experience in customer relations.

This deep-rooted connection inspired Rural Brewing Co. to collaborate with Alton Towers, leading to the creation of the Laugh & Scream Lager.

Launched during Oktoberfest in September 2024, this special brew, made with 100% British ingredients, is now a staple across the park and its hotels, embodying a true celebration of local spirit and thrilling adventures.

Laugh and Scream Lager

Experience the crisp, refreshing taste of Laugh & Scream Lager, brewed with 100% British ingredients in the spirit of adventure.

This gluten-free lager features a blend of Progress and Sovereign hops, delivering a light floral aroma and a flavor profile rich in malt sweetness with just a hint of bitterness. Perfectly balanced, it's a golden tribute to the thrill of Alton Towers.
If you enjoyed your taste of thrill at the park, try our Last Leg Lager—available to buy online now!

Nemesis Nector

Nemesis Nectar: A Limited Edition Lager for a Legendary Ride

In March 2024, to celebrate the launch of the thrilling Nemesis Reborn ride at Alton Towers, we created an exclusive batch of Nemesis Nectar lager.

This limited run featured just 1,000 specially numbered cans, each offering a unique taste of adventure akin to the ride itself. 
Available exclusively at the Ground Command Coffee Outpost, these cans quickly sold out, leaving their mark on history.

Phalanx refresher

A CRISP LAGER FOR THE GUARDIANS OF NEMESIS

Continuing our thrilling partnership with Alton Towers, In May 2024 we unveiled the Phalanx Refresher Lager. The new brew honoured the legendary Phalanx organisation, the steadfast protectors of the Nemesis beast.

Crafted with precision, this lager delivers a bold and refreshing burst of flavours that embody the Phalanx's dedication to security and control.
Available only at Alton Towers, each came with a unique 'Serial' number, making it a must-have collectable for fans and thrill-seekers alike.
Find Us
Inglenook
Hurstons Lane, Alton
Staffordshire
ST10 4AP

Tel. 07794 321364
Email. [email protected]
Important Info
AWRS: XEAW00000118545
VAT: 428797736
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